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9 − = seven
With technology driving change at every level in the industry, and at a bewildering pace, it’s the thing we just can’t do without.
Once we had realised that our relative youth was a bonus to these clients, we began to embrace it.
It had always been my plan to gain some experience and then build my own agency.
Creating something which is worth far more than its cost – and then not owning the rights to it – isn’t ideal .
It may break a few hearts to hear this, but the overnight success story of the young film maker bursting on to the scenes is rarely a reality these days.
The creative industry is an identity minefield and deciding what you should be is a daunting task.
Your reputation is everything and when people neglect to credit you for your work, it can leave a bad taste in your mouth.
In today’s digital age, it’s all too easy to freelance from one office to the next, work at home and do all your socialising on Twitter and Google Plus.
When you first decide to start your own business it’s natural to think its time to knuckle down and stop playing around. Well, we couldn’t think of a worse piece of advice.
As creatives, we’re pretty much always on tight rope between creativity and corporate interest.
I thought that, surely, delivering the same quality product at lesser prices would be attractive to anyone?
While we were starting Another Escape, Jody worked as both a freelance photographer and intermittent Christmas tree farmer!
Effectively we’ve turned the concept of artistic collaboration into a very flexible business model.
Maybe it’s time for a reality check. Many start-ups or SMEs aren’t aware that it’s never been easier to actually plan for growth through skills.
While I had been beavering away keeping the press informed and updating clients, I had unwittingly created a ‘Brand Me’.
We’d recommend not playing the “I told you so” card unless you want to be that couple in the café who argue, sit in silence and can’t get the bill fast enough.
Once the project was completed, no one was taking responsibility for maintaining the relationship. The connection was lost.
As a responsible creative agency it’s our job to tease all of that juicy information out of our clients.
When focusing on just one sector, business decisions become a lot more straightforward.
When a friend says ‘let’s catch up’ I’ll ask ‘shall we Skype or Google?’ I’m starting to forget that I can just phone someone and go meet them!
Working off laptops in our lounges didn’t really instil the feeling that we were on to the next McCann Erickson.